Carrefour aspires to recruit future store directors from among its department managers. For this project it was necessary to enlist a tool with the ability to identify young individuals who are capable of gaining competencies and progressing quickly within our hierarchy. Our potential assessment, which was created together with Cubiks, has proven to be a highly appropriate answer to our problem, enabling us to identify more than 90 young talents within the first two years.

HR Director, Carrefour Hypermarket France



Cubiks Clients Carrefour Logo

Carrefour wanted to be proactive in detecting high potential employees for future store management positions. The company’s goal was to identify individuals that have the ability to progress 2 levels in its management scale in under 5 years. Willing to lower the average age of its store managers, Carrefour was keen to focus this programme on assessing the potential of department managers with less than 2 years of experience in their roles.

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Over 400,000 staff

110, 000 employees in France

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Long-term partner

Cubiks has worked with Carrefour for over 10 years

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Talent spotting

Carrefour asked Cubiks to enhance its process for detecting potential


In order to identify potential, Carrefour needed an approach that would encompass assessing a range of characteristics and qualities that are linked to an individual's potential to develop. Cubiks delivered an online potential assessment to equip Carrefour to objectively assess the potential of its Junior Managers. This solution was customised to perfectly complement the company’s existing career management processes, offering valuable insight into the strengths and development areas of participants.

Initially Cubiks ran a pilot with Carrefour to validate that the dimensions in the potential assessment were relevant for the company’s working environment and to establish a benchmark. Importantly, this trial also confirmed that the assessment could identify individuals with potential who were not necessarily current high performers.


The Cubiks potential assessment offers a comprehensive perspective on the areas indicative of potential, as well as a talent score for each participant. The talent score is compared to a benchmark to determine whether they will be considered a high potential. Once the assessment is completed, the reviewee and their line manager meet to discuss the results and define an action plan.

Reports targeted for development:

  • Reports detail a reviewee’s score and provide personalised tips for their development
  • Cubiks created tailored reports; including individual reports with development tips for the lowest scoring dimensions and group reports for use by HR
  • Cubiks designed a training programme for Carrefour’s HR team to enable them to internally train managers in how to interpret the potential reports and improve their feedback skills.


The Cubiks potential assessment is now fully integrated in Carrefour Hypermarket France’s talent management and development processes.

The high potentials identified have since taken part in tailored training programmes that focus on developing their lowest scoring dimensions. The assessment reports have helped create individual development plans for these employees and their progress is monitored closely by their regional HR managers.

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