In an era in which data is growing increasingly essential in HR decision making, more and more HR professionals are keen to learn about this hot trend. To help explore the key issues, the Cubiks team in Belgium recently hosted a breakfast seminar on big data and people analytics.
Eric Meyers, Country Manager for Cubiks Belgium introduced this topic, the importance of data in today’s HR world and the vital insight it can deliver for truly strategic decision making. Martha De Troyer then expanded by sharing a presentation on how people analytics is defined, the processes involved and the key business questions it can answer.
Illustrating her explanation with case studies, Martha also presented the results of Cubiks’ international survey on people analytics. Besides highlighting the areas in which people analytics is currently used and applied; the survey results shed some light on the challenges faced by organisations when implementing data analysis methods. The key message that appeared was; while most HR professionals understand the true potential in people analytics, most say that data analytics is not currently applied in their organisation. Delegates agreed that people analytics is important, but expressed their hesitance when it comes to implementation, for instance due to “fear of the unknown”, but also lack of knowledge; lack of competencies and lack of time.
After the presentation, delegates had a chance to discuss the issues raised in a workshop split into three themes. The groups rotated and the Cubiks facilitators presented the outcomes at the end of each session. In summary, these were:
There was consensus that because people analytics is based on numbers, it can help build a case to convince management and increase the strategic impact of HR. The delegates also saw the following as major benefits of people analytics.
Obstacles, challenges and barriers were identified by the delegates, and energetic discussions surrounded the table! Here are some of the key questions raised.
With attendees from all backgrounds and industries, similarities, differences and parallels appeared around the table when it came to these Business Questions. There were some general themes that emerged, with many agreeing on the following crucial questions.
After having synthesised all these discussions, it was time for a last coffee before concluding this very productive, enriching morning!
To discover more about the questions people analytics can answer, contact your local Cubiks team or get in touch using the form below.